Privacy policy

Last update: 5 December 2025

COMPANY IN CHARGE

This website is operated by Swiss Brand Partners (Germany) GmbH, Eilbektal 18b, 22089 Hamburg, Germany.

Commercial Register: HRB 164720, District Court Hamburg
Managing Director: Shambo Nagpall

Business contact:

E-mail: sn@swissbrandpartners.com
Phone: +49 176 3436 2115

Customer support:

E-mail: support@brands-iconic.com
Phone: +49 156 7955 7190

Swiss Brand Partners (Germany) GmbH operates this store and website under the trade name brands-iconic.com, including all related information, content, features, tools, products, and services to provide you as a customer with a customized shopping experience (the "Services"). The website is based on Shopify, which enables us to provide you with the Services.

This Privacy Policy describes how we collect, use, or share personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy will take precedence with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term "personal information," we are referring to information that identifies or can be directly associated with you or another person. Personal data does not include information that has been collected anonymously or anonymised in such a way that it cannot be identified or associated with you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including the inferences drawn from that personal data:

Contact information including name, mailing address, billing address, shipping address, telephone number, and email address.
Financial Data including credit, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
Account information including username, password, security questions, configurations, and settings.
Transaction information including the items you view, add to cart, wishlist, or buy, return, exchange, or cancel, as well as your past transactions.
Communications with us including the information you provide when communicating with us, such as when you submit a request to customer support.
Device information including information about device, browser or network connection, IP address, and other unique identifiers.
Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal information from the following sources:

Directly from you – We collect the information when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information, among other things.
Automatically through the Services – We collect information from, among other things, your device or when you use our products or services or visit our website, and through the use of cookies and similar technologies.
From our service providers – We collect the data, among other things, when we instruct the service providers to enable certain technologies and when they collect or process your personal data on our behalf.
From our partners and other third-party service providers

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Providing, customizing, and improving the Services – We use your personal information to provide the Services to you. This includes, but is not limited to, fulfilling our contract with you, processing your payments, fulfilling your orders, remembering your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges; the possibility for you to leave reviews and to create a personalized shopping experience for you, for example, by recommending products that are based on your purchases. This may include using your personal information to better customize and improve the Services.
Marketing and Advertising – We use your personal information for marketing and promotional purposes, such as sending marketing and promotional communications by email, SMS, or postal mail, and showing you online advertisements for products or services for the Services or other websites, including based on items you have previously purchased or added to your shopping cart, and other activities related to the Services.
Security and Fraud Prevention – We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or other credentials with anyone else.
Communicating with you – We use your personal information to provide you with customer support and effective services, to respond to your inquiries in a timely manner, and to maintain our business relationship with you.
Legal Grounds – We use your personal information to comply with applicable law or respond to lawful legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or specific litigation, or other adversarial proceedings, and to investigate potential violations of our terms or policies, or to comply with the Terms and Conditions and Enforce policies.

In certain circumstances, we may share your personal information with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

For Shopify, these are vendors and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
We share personal information with business and marketing partners who provide marketing services to you and display advertisements to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share information about you in order to show you targeted advertising and marketing based on your online activity across different merchants and websites.
When you ask us or otherwise give your consent to share certain information with third parties, for example, to deliver products to you, or when you use social media widgets or login integrations.
We share personal information with our affiliates or otherwise within our group of companies.
In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services to you. Information you submit to the Services will be shared with Shopify, as well as with third parties who may be located in countries other than your country of residence, in order to provide and improve the Services to you.

In addition, to protect, grow, and improve our business, we use certain advanced Shopify features that incorporate data and information from your interactions with our store, with other merchants, and with Shopify. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify will be responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes.

For more information about how Shopify uses your personal information and what your rights are, please see the Shopify Consumer Privacy Policy. Depending on where you reside, you can exercise certain rights in relation to your personal data here.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated websites or are not controlled by us, you should check their privacy and security policies and other terms and conditions.

We do not warrant and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information contained on such websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without any restrictions on our or any third-party use thereof. Our inclusion of such links does not imply that we endorse the content of these platforms or their owners or operators, unless specifically stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details below to request that this data be deleted.

At the effective date of this Privacy Policy, we are not aware that we are "sharing" or "selling" (as such terms are defined in applicable law) any personal information of anyone under the age of 16.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and therefore we cannot guarantee "perfect security". In addition, information you send to us may also be exposed to risks during transmission. We recommend that you do not use insecure channels when submitting sensitive or confidential information to us.

How long we keep your personal data depends on various factors. This includes, for example, whether we need the information to manage your account, provide you with services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and options

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may refuse your request to the extent permitted by law.

Right of access/access – You may have the right to request access to the personal data we hold about you.
Right to erasure – You may have the right to ask us to erase the personal data we hold about you.
Right to rectification – You may have the right to ask us to correct any inaccurate personal data we hold about you.
Right to data portability – You may have the right to receive a copy of the personal data we hold about you and to request that we disclose it to a third party in certain circumstances and with certain exceptions.
Managing communication preferences – We may send you promotional emails. You may opt-out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, such as about your account or about orders you've made.

If you reside in the United Kingdom or the European Economic Area:

Subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights set forth above:

Right to object and right to restriction of processing – You may have the right to ask us to stop or restrict the processing of personal data for certain purposes.
Withdraw consent – Where we are relying on consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of the processing based on your consent before its withdrawal.

You can exercise these rights if indicated in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal data and what your rights are, including rights in relation to the data processed by Shopify, please see https://privacy.shopify.com/en.

You will not suffer any disadvantages as a result of exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may designate an agent to make requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require them to provide proof that you have authorized them to act on your behalf. This may require you to confirm your identity directly to us. We will respond to your request expeditiously within the scope of applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details below. Depending on where you reside, you have the right to object to our decision by contacting us using the contact details provided below or by submitting your complaint to the relevant data protection authority.

For the European Economic Area, there is a list of the responsible data protection supervisory authorities. If you would like to retrieve them, you have the opportunity to do so here.

International transfers

Note that we may transfer, store and process your personal data outside of the country in which you reside.

When we transfer your personal data outside the European Economic Area or the UK, we rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country that demonstrably provides an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes in our practices, or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, revise the "Last Version" date accordingly, and provide such notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:

Swiss Brand Partners (Germany) GmbH
Eilbektal 18b
22089 Hamburg
Germany